Update Yourself
I’m just back from a long weekend literary festival and buzzing with ideas for all sorts of things… Including how story, and especially your story, is more important than ever when it comes to branding and business. I also believe more than ever that AI is a tool that...
How To Be Pitch Perfect
I had some questions this week about pitching and, as it’s a vital skill for so many of us, I thought I would share some resources on how to do it most effectively. Essentially, you’re pitching in every piece of sales or promotional material you put out there....
How To Make AI Your New Best Buddy
I was talking to a copywriter yesterday and, of course, the conversation turned to AI. In answer to my asking whether he felt threatened by it, he said no. He serves a niche market of clients, writes in his own unique voice and is confident that AI can’t and won’t...