Why Authenticity Wins…

Why Authenticity Wins…

Authenticity – it’s something I talk about a lot. That’s because it works, especially online where most people are anything but. People love authenticity and they respond to it… Which means they will trust and like you more for it… And therefore buy from you rather...
Follow Your Dreams…Here’s How

Follow Your Dreams…Here’s How

Last night I was out for dinner with friends who are in the middle of renovating a house in Morocco where they intend to spend at least half their time working remotely. Every week, I read another friend’s Substack newsletter telling of her adventures living out of...
Marketing Without The Hustle Or Sleaze

Marketing Without The Hustle Or Sleaze

I was checking out yet another new marketing tool and, on the surface, it looked great. But something about it made me hesitate. Then stop and think. You see, this was one more thing that relied on those old-fashioned stalwarts… Scarcity. FOMO. Greed… And, as I’ve...

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