It’s the holiday season and normally that means it’s also one of the most potentially profitable times of the year for marketers…
It still can be but, this year of all years, you need to calibrate your approach.
People have less money to spend although some folk, conversely have more than ever which means you need to know and target your market.
Also, as we all know, we’ve just come through two long years of a pandemic when a lot of shopping shifted online…and is still there.
Great news for you if that’s where your market is but – and it’s a big but – shopping habits have changed across the board. So you not only have to know what your target market wants, you have to know how they want it.
Read on to find the best resources on holiday marketing in 2022 and how to make sure you get it right for you and your audience.
First up, this excellent guide to holiday marketing for this year in particular along with some great general tips:
Then there’s this retail marketing guide for 2022 along with some vital statistics:
Need some creative ideas for your holiday marketing? Here are 5 great ones:
https://blog.paperturn.com/blog/creative-holiday-marketing-ideas-2022
With 6 more excellent ideas here:
https://blog.stackadapt.com/holiday-marketing-ideas
Along with how to make the most of your holiday marketing on social media this year:
https://sproutsocial.com/insights/holiday-marketing/
Need a holiday marketing strategy? You bet you do. Here’s how to create yours along with the best ones to increase online sales:
https://pagefly.io/blogs/shopify/holiday-marketing-strategy
With 7 more great strategies here:
https://marketing.sfgate.com/blog/the-best-online-marketing-strategies-for-the-2022-holidays
Your TED talk this week is all about embracing the near win and how perfection might just get in the way of that:
