by Amanda | Jan 30, 2020 | Marketing
I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...
by Amanda | Jan 29, 2020 | Marketing
I teach in my new Easy Peasy Copy the importance of story when it comes to copywriting and marketing. It is important, however, to use story in the right way. Stories should inject that sense of connection and humanity into your sales pages, marketing content and...
by Amanda | Mar 20, 2016 | Weekend Takeaways
This week I had an email asking me about sales and landing pages and how to create them. It’s a huge topic with many elements – technical, copywriting and design to name but a few. But it’s also relevant to us all whether we’re complete beginners or more advanced...
by Amanda | Jun 16, 2013 | Weekend Takeaways
I’ve had a few people ask me how they can hunt down free Kindle books for themselves so I’m kicking off this Weekend Takeaways newsletter with some suggestions. You can, of course, simply go to Amazon and trawl through the Kindle store’s Top 100 listings in the free...
