by Amanda | Aug 25, 2020 | Marketing
There’s a welcome trend towards good design online and I don’t just mean the standard flat lays and washed out colours beloved of Instagram influencers. Thanks to easy design tools like Canva and PicMonkey that anyone can access, the garish or homemade...
by Amanda | Jul 29, 2020 | Marketing
In Part One of this case study, I introduced you to my hugely successful new campaign on Pinterest. In this second part, as promised I dive into how I create the Pins that are such a big part of that successful strategy. Missed Part One? It’s here:...
by Amanda | Jul 16, 2020 | Marketing
This is a case study of a campaign I am currently running on Pinterest using a combination of paid Pinterest ads and organic pins. It has proved so successful that I thought I would write it up so you can do the same. With any ad or marketing campaign, you have to...
by Amanda | Apr 11, 2020 | Marketing
It’s Day Six and nearly time to unleash your completed lead magnet or tripwire offer on the world. Yesterday you tweaked and perfected it from the point of view of your ideal customer or target audience. Today you’re going to make it look polished and...
by Amanda | Apr 10, 2020 | Marketing
Yesterday I asked you to just get your material down for your lead magnet or tripwire offer although I appreciate that, if you have chosen to do the latter, it may take a little longer. Today I want you to polish and refine that from the perspective of the most...
by Amanda | Apr 9, 2020 | Marketing
Yesterday I set you the challenge of outlining and bullet pointing your lead magnet or tripwire offer content. Today we’re going to start fleshing that out. Now, whatever format you choose to deliver your content – text, video, audio etc – I always believe you need to...
