by Amanda | Jul 23, 2023 | Weekend Takeaways
I’m just back from a long weekend literary festival and buzzing with ideas for all sorts of things… Including how story, and especially your story, is more important than ever when it comes to branding and business. I also believe more than ever that AI is a tool that...
by Amanda | Jul 16, 2023 | Weekend Takeaways
I had some questions this week about pitching and, as it’s a vital skill for so many of us, I thought I would share some resources on how to do it most effectively. Essentially, you’re pitching in every piece of sales or promotional material you put out there....
by Amanda | Jul 9, 2023 | Weekend Takeaways
I was talking to a copywriter yesterday and, of course, the conversation turned to AI. In answer to my asking whether he felt threatened by it, he said no. He serves a niche market of clients, writes in his own unique voice and is confident that AI can’t and won’t...
by Amanda | Jul 2, 2023 | Weekend Takeaways
It’s July…we’re halfway through the year…with lots to celebrate including, for some of you, the 4th of July… So why not celebrate together with this smorgasbord of marketing goodies I’ve found for you from across cyberspace. Let’s start with this collection of 71...
by Amanda | Jun 25, 2023 | Weekend Takeaways
Last week I talked about building a business you love. This week I’m talking about how to get your customers and audience to love you… So that they buy more, read more and just want more from you! Let’s start with some wise words on the subject from the online genius...
by Amanda | Jun 18, 2023 | Weekend Takeaways
In one of the masterminds I belong to, a member recently posted something that struck a chord: ‘I’ve realised I’m not a coach. I’m an author.’ Yes, she’d turned her expertise into a book rather than a course or a coaching offering and was much happier for it… Not to...
