Not selling? Do this…

You wrote the sales page. It didn't sell. So you changed the headline. Still nothing. You dropped the price, added a bonus and tried swapping the button colour. A week later you've rewritten most of the page and you've made enough to buy a couple of cappuccinos. I've...

Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

Latest On The Blog


Thank Goodness It’s Not Black Friday

What a week! Thanksgiving for those of you who celebrate it and Black Friday for everyone whether you liked it or not. Don’t know about you but I took one look at the blizzard of emails, ads, shiny offers and supposed discounts and turned everything off. That’s right...

Welcome To My Shiny New Site & Even More Goodness For You!

Huge excitement today because I am unveiling my brand new, revamped site for the first time… Yes, Trusty Marketer has had a makeover and I hope you like the results! I’ll be adding tons of cool new stuff for you over the coming weeks but I wanted to get it up and out...

How To Get Ready For Black Friday & Other Hot Marketing Tips

I am writing this for you with one cat on my lap and the other huddled by the radiator… Yes, winter has set in and everyone is walking around swathed in hats, scarves and gloves doing that very British thing of saying to one another: ‘Cold, isn’t it?’ I hope where you...

Takeaways From Trade Shows That Will Help All Marketers

I am just back from two big trade shows – the Spirit of Christmas Show and the Conde Nast Travel Show and am keen to share with you some key takeaways from both. First up is how everyone I met was on it when it came to building an email list. This is an absolute...

Be Inspired To A Better You & A Better Business

There is so much great stuff that I have found for you out there on the great wild web this week that I can’t wait to share it with you… Let’s dive in with this brilliant new idea from Michael Stelzner, founder of Social Media Examiner – it’s a behind the scenes,...

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