What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

Latest On The Blog


How To Design Your Way To More Sales

Yesterday I went to an exhibition on graphic design and how it has been applied through the years to brand, rebrand and sell. Design is a vital element of your business when applied to so many areas – your site, your logo, your products, the images you post on social...

How To Become An Online Coach Or Consultant…The Easy Way!

Funny how some days works out… I headed off this afternoon to attend a Wellbeing fair at the farm where my daughter volunteers… And ended up outlining the branding and social media strategy for one of the speakers there as well as giving her the structure for the book...

Your Most Burning Questions Answered

Some weeks we have a theme, others we have a smorgasbord of things I think will interest, help and/or inspire you. This week is a smorgasbord week and we’re focusing on those issues or questions that come up time and again for you. Let’s kick off with a question that...

How & Why Emotion Makes People Buy

This week I attended a trade show where one of the panel discussions was on trends and how relevant they are now to consumers. What came out of that discussion is very useful for you as a marketer because the opinions were mixed… Yes, people do still buy because of...

Go Smaller To Get Bigger When It Comes To Success

So many of us get stuck in a rut when it comes to IM and there is no bigger rut than IM itself. Let me explain… It’s all too easy to imagine that the only way to succeed is to stick to the IM niche itself when it comes to product creation or affiliate marketing but...

It’s My Birthday – Have Some Gifts!

It’s my birthday edition so what better than an unabashed selection of the best giveaways I can find on the web? Let’s start with some gorgeous icons – always useful: http://www.toicon.com/ With loads more here: https://iconstore.co Then there’s my fave place for...

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