The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Follow The Trend To Success…

Follow The Trend To Success…

Trends are invaluable to marketers – they can help you spot a great niche and inspire all kinds of products and services. But the trick is to find a trend that will also last the distance. Here’s how.

What Puppies Have To Do With Marketing…

What Puppies Have To Do With Marketing…

I am writing you this while watching our new puppy twitching as she dreams. No, that is not an excuse for any typos (although she is mesmerising!) but to lead you into my suggestions on how you can find a topic/niche/market – whatever you want to call it – to propel yourself forward this year.

Hatch, Batch & Despatch…

Hatch, Batch & Despatch…

Social media marketing, blogging, email marketing...all excellent. All necessary. All can be a huge time suck. If you're feeling overwhelmed with any or all of these I have a top tip for you today: batching. But not just batching because if you throw repurposing into...

Why A Membership Site Is A Must And How To Build One For Free

Why A Membership Site Is A Must And How To Build One For Free

A membership site is a great way to build trust and a community which, in turn, brings you the customer loyalty that results in repeat buyers and long term subscribers. Here is how to build yours for little or no cost and in as little as one day.

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