The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Expand Your Income Along With Your Skillset

Expand Your Income Along With Your Skillset

At a talk I went to recently the eminent speaker suggested that everyone should be embracing portfolio careers. In uncertain economic times and ever-changing industries and workplaces, it makes a lot of sense. It also makes sense in the digital world where I am always...

Become A Micro-Influencer And Make Maximum Profits

Become A Micro-Influencer And Make Maximum Profits

This week I’m going to talk content… Because you need to be using it in the right way. And one of those right ways is as a micro-influencer within your niche…but first take a look at this for an overview of what you should be doing right now:...

Why Story = Sales (And More)

Why Story = Sales (And More)

A big theme in marketing right now is the power of immersive storytelling. This extends across all kinds of markets and niches…and is enormously important to you as a marketer. Here’s how to harness that power…

How To Effortlessly Increase Engagement…For Free!

How To Effortlessly Increase Engagement…For Free!

I want to talk to you about engagement…No, not the going down on one knee and declaring undying love kind – nice though that might be – but rather the kind that has people sticking around and interacting with your content, sites, offers and anything else you put out.

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