The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Email Marketing Tips That Work

Email Marketing Tips That Work

I’m still in myth-busting mode and one of the areas of marketing that is highly prone to all kinds of false information and, yes, fake news is email marketing. Of course things have changed when it comes to email marketing… We have all kinds of innovations such as...

Marketing Myths Busted For You

Marketing Myths Busted For You

People love to tell you stuff, don’t they? Especially if you are new to something. They like to show off their expertise or knowledge by firmly telling you to do this or that. Often, as in IM, they will charge you for the privilege. The problem is that they are often...

Let Me Edutain You…

Let Me Edutain You…

Edutainment…it’s not a word I coined but it’s one I like because I think it’s one of the best ways to learn. And one of the very best ways of being edutained is through video and podcasts because they are often livelier and have more impact than your average blog post...

Make Your Marketing Real

Make Your Marketing Real

Last week I was talking to you about making marketing real… As in bringing it into the real world instead of the constantly virtual. This week we’re keeping it real and I’m doing that by giving you a behind the scenes look at my week as a marketer, brand strategist,...

How To Turn Your Marketing Into An Event…Online & Off!

How To Turn Your Marketing Into An Event…Online & Off!

Ever get the feeling that IM is not real? That somehow all the digital stuff is dissatisfying because you can’t reach out and touch it? Funnily enough, I feel the same way sometimes which is why this week I’m exploring ways for you to combat that with some real life,...

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