I know, I know…I promised to point out any particularly spectacular Black Friday deals to you this week. Truth is, I was largely underwhelmed.
So, as an antidote to all that shiny nothingness, I’m going to talk evergreen this week, specifically some powerful ways to use story in your selling.
And no, that is not confined to just written content but to the myriad ways you can punch up your marketing with narrative elements and brilliant reveals.
Let’s start with this excellent overview of how that works:
https://www.articulatemarketing.com/blog/stories-in-marketing
No idea how to create compelling stories that make your customers fall in love with you?
No worries – here’s how:
https://www.wearemarketing.com/blog/storyselling.html
With three simple story methods that are tried, tested and proven to work here:
And how to apply storyselling to your email marketing here:
One medium that lends itself very well to story is video – here is Travis Chambers on how he does that for clients and, as he says, anyone can use his principles whatever their budget:
With a more in-depth and frankly excellent take on that here (do make sure to click on their example links – it really adds to what you learn):
https://www.vidyard.com/blog/video-storytelling/
Social media is another great arena for story telling and here is an expert on the subject – Gary Vaynerchuk. Love him or hate him, he knows his stuff:
Of course, various social media platforms have their own ways to tell your stories with Instagram out there leading the pack. Here’s how to make the most of your stories there to build an audience:
https://blog.hootsuite.com/how-to-use-instagram-stories/
While this podcast from Social Media Examiner teaches you how to make your customer the hero in your story – such an effective technique:
Your TED talk this week features the inimitable Shonda Rhimes on the future of storytelling – there is much to learn here:
