What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Free Challenge: Day Five

Free Challenge: Day Five

Yesterday I asked you to just get your material down for your lead magnet or tripwire offer although I appreciate that, if you have chosen to do the latter, it may take a little longer. Today I want you to polish and refine that from the perspective of the most...

Free Challenge: Day Four

Free Challenge: Day Four

Yesterday I set you the challenge of outlining and bullet pointing your lead magnet or tripwire offer content. Today we’re going to start fleshing that out. Now, whatever format you choose to deliver your content – text, video, audio etc – I always believe you need to...

Free Challenge: Day Three

Free Challenge: Day Three

Yesterday I asked you to decide what transformation you were going to promise - and deliver to - your prospects and customers in your lead magnet or tripwire offer. Today I would like you to map that out so you know the rough shape of your content as well as the way...

Free Challenge: Day Two

Free Challenge: Day Two

Today we’re using what you did yesterday to start building that irresistible lead magnet or tripwire offer. How are we going to make it irresistible? By giving your target audience exactly what they want and need the most. And how do you know what that is? By using...

Free Challenge: Day One

Free Challenge: Day One

This challenge is designed to get you more prospects and customers by building your list. This may be your very first list or your tenth – I always advocate segmenting your lists by types of niche, prospect, customer, offer and so on. Segmentation means you will be...

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