Latest On The Blog
10 x Your Content In Half The Time
Some ideas to get your mind ticking this week because we’re going to take some content trends and figure out shortcuts for you so you can feed people with the stuff they want and need in half the time… Or even less... With around 10 x the impact if you use all my...
Why Being Real Is The Way To Succeed
Hello and, following on from yesterday's post, I wanted to talk to you today about authenticity. Now, yesterday you may remember I spoke about making things snackable, as in easily digestible. And that's because attention spans are shorter. People don't have as much...
Make It Snackable
I have some more thoughts for you today, and I'm multitasking because I'm also cooking supper here... So I decided to talk to you about things that are snackable. It's not just because I'm in my kitchen. It's because I've noticed, as many other marketers have, that...
Does It Really Work?
I wanted to talk to you today about something which afflicts a lot of people I come across. It's one of those questions I hear over and over again, and that is, ‘Does it really work?’ Now, I entirely understand scepticism when it comes to something as nebulous as...
Why You Shouldn’t Believe People Who Pronounce
You know what I love? People who pronounce. You know the kind of folk I mean – those people who declare with very little attendant evidence that this or that is over/the brand new big thing/doesn’t work any more (but whatever they’re peddling does). My favourite...
The Vital Questions You Need To Ask
In case you hadn’t guessed by now, I’m working my way through the fundamental questions you need to apply to almost anything to do with your business and especially the way you communicate it: Who What Where When How Yes, I’m approaching them in a slightly different...
