Latest On The Blog
Why You Need To Write A Book
Welcome to your slightly belated Weekend Takeaways and, as I launched Bestseller In A Day yesterday, I want to share with you some resources on how writing a book will prove immensely valuable to you and your business. I’d like to start with these wise words from...
How To Make Your Marketing Even More Persuasive
Earlier in the week I shared some resources that delved into persuasion and how you can implement it in your marketing. I want to take that a bit further and show you how you can use persuasion as well as other amplifying techniques in multiple differing situations...
More Internet Marketing Myth Busting For You
You've probably noticed I love myth busting when it comes to the popular myths within internet marketing or online selling and product creation, whatever you want to call it. Those myths are to do with dashing things off and getting them out there super quick and...
How To Use The Science Of Persuasion To Help You Succeed
You've no doubt seen the word 'persuasion' bandied around in relation to marketing. You've also probably heard of Robert Cialdini who wrote his seminal work on the subject, Influence: The Psychology of Persuasion. To save you reading the book (which is great, if...
Some International Marketing Secrets
Happy Palindrome Day – apparently the first truly international one for 909 years. To celebrate, I’m adding an international flavour (that’s how we spell it in good old Blighty) to your Weekend Takeaways…see if you can spot where I do that. Let’s start by following on...
LIke It Long? Good. You Should.
I love it when people try to kill things off… As in, ‘the death of email,’ ‘the death of blogging,’ or the one I especially love: ‘the death of long form copy.’ Long form copy, aka the sales letter as you and I know and (hopefully) love it, is more effective than ever...