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Free Challenge: Day Four
Yesterday I set you the challenge of outlining and bullet pointing your lead magnet or tripwire offer content. Today we’re going to start fleshing that out. Now, whatever format you choose to deliver your content – text, video, audio etc – I always believe you need to...
Free Challenge: Day Three
Yesterday I asked you to decide what transformation you were going to promise - and deliver to - your prospects and customers in your lead magnet or tripwire offer. Today I would like you to map that out so you know the rough shape of your content as well as the way...
Free Challenge: Day Two
Today we’re using what you did yesterday to start building that irresistible lead magnet or tripwire offer. How are we going to make it irresistible? By giving your target audience exactly what they want and need the most. And how do you know what that is? By using...
Free Challenge: Day One
This challenge is designed to get you more prospects and customers by building your list. This may be your very first list or your tenth – I always advocate segmenting your lists by types of niche, prospect, customer, offer and so on. Segmentation means you will be...
Here’s A Free Challenge To Help You Create An Opt-In Or Tripwire Offer!
I’ve thought and I’ve thought and watched yet more overwhelm pour into my inbox on a daily basis during this pandemic… So I have finally come up with some of the focused training that I think will really help you at this time. What I have decided to do is run a weekly...
Create Rather Than Consume During The Coronavirus Pandemic
We’re coming to the end of our first week of full lockdown in the UK and I can’t deny it’s been challenging… But I know it’s a challenge we can all rise to and that includes you. One thing I have noticed is that my inbox is groaning with all kinds of courses and...