Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Get Your Mother’s Day Gifts Here

Get Your Mother’s Day Gifts Here

It’s Mother’s Day here in the UK so that means a whole bunch of fab gifts for you in the form of all these incredible resources I’ve found… Starting with some stunning stock images you can grab for nada – you may already know a few of these sites but others may be...

Boost Your Business With Audio

Boost Your Business With Audio

I spent some time today on Clubhouse, the invitation only app which is all audio…and it is an absolute joy. There is something about hearing someone’s voice that instantly deepens your connection with them without the stress for the speaker of video or even written...

The Latest Ways To Market On Social Media

The Latest Ways To Market On Social Media

Social media has become more important than ever over the past year with limited opportunities to socialise in person for most of us. That means it’s also more important for you as a marketer because that’s where your audience is hanging out. Of course, social media...

It’s All Freeeeeeeeeeeeeeeeeeeee

It’s All Freeeeeeeeeeeeeeeeeeeee

This week we’re celebrating… Only I can’t tell you exactly what we’re celebrating as yet. Never fear because all will be revealed and, in the meantime, party on with this fabulous collection of freeeeeebies I have scoured the net to find for you… Let’s start with this...

Why Relationships Make For Marketing Success

Why Relationships Make For Marketing Success

Happy Valentine’s Day! Now, I know this is not the easiest of Valentine’s Days for many people so what we’re talking here is all kinds of love. We’re going to start with a look at relationship marketing, then move on to the relationship niche (so hot right now) and...

Let’s Get Personal…

Let’s Get Personal…

For some reason, many marketers and online entrepreneurs are reluctant to say what markets and niches they are in – presumably because they’re terrified everyone will then rush off and become their competition. These are usually the same people who tell you that these...

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