Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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It’s All Free…And Here’s Why

It’s All Free…And Here’s Why

When I started my Weekend Takeaways it was with the idea that I wanted to share the best stuff I could find for you for free. Why free? For, two main reasons… I, like most people, started out with little more than a wing, a prayer and a few pennies to pay for the...

Let’s Get Back To Basics…

Let’s Get Back To Basics…

It’s been a glorious long Bank Holiday weekend here in London… The sun finally came out, people visibly relaxed and the world felt that little bit more normal. It got me to thinking that we all need a bit more normal and real rather than the insanity of the past year....

Launch Successfully & Do It Without ‘Weird Loopholes’ Or Other BS

Launch Successfully & Do It Without ‘Weird Loopholes’ Or Other BS

I saw them again today… Those words that make me burst out laughing. Or let out a long, loud sigh. For the record, there are no ‘weird loopholes’ that act as a shortcut to success. The only weird thing is that people still try to pull this stuff when it is so 2015. My...

Master Clubhouse & TikTok With Me

Master Clubhouse & TikTok With Me

Today we’re looking at things I am not yet an expert/very good at. Marketing things, in case you’re worried I might go on about tennis or something. That’s for two reasons: Firstly, and as you have probably noticed, I am allergic to gooroo/influencer culture. I prefer...

How To Profit From Your Content

How To Profit From Your Content

It’s time to make more of your content. No…not necessarily create more but get more out of what you’ve already got. So many of us simply stick to posting it here and there – if that – when content can be one of the most valuable things you own. Which is why this week...

Make Your Own Marketing Magic Happen

Make Your Own Marketing Magic Happen

We’re coming to the end of another holiday weekend here in the UK and, in true British fashion, it’s absolutely freezing cold. Never mind – spring is still doing its thing bursting out all over... But besides all that, we have business to discuss. Your business....

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