The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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How To Use AI In Your Email Marketing

How To Use AI In Your Email Marketing

The other day I gave you some ideas on how to effectively use AI in your marketing. As we’ve been talking about email and content marketing and how vital both are, I thought I would share some more ideas here on how AI can help you with both. Let’s start with email...

Woohoo – It’s Brand New!

Woohoo – It’s Brand New!

So here we are – a brand new year. And that means I’m going to focus on what you need to prioritise for success this year. Top of the list is email marketing. After last year’s Twitter debacle along with every tricky algorithims on Facebook, now more than ever you...

Set Yourself Up For An Amazing New Year

Set Yourself Up For An Amazing New Year

It strikes me as a good time to reflect on the year that has just gone…what did you achieve? What were your disappointments and triumphs? What can you learn from all of it? Most importantly, what do you want to` achieve in the coming year? And how are you going to set...

Marketing trends you need to know for 2023

Marketing trends you need to know for 2023

Here we are almost at the end of 2022 and you know what that means... It’s time to look ahead to 2023 and all the marketing trends you need to know about this coming year. Not that you need to leap on them all – you just need to know which will work best for you as...

Goodies To Bring You Cheer

Goodies To Bring You Cheer

Baby, is it cold out there… And it’s getting colder. So I’m going to warm your heart and mind with some fab stuff I found out there on the world wild net for nada. We’ll start with this – 50 sites where you can legally download ebooks for absolutely no cost:...

Holiday Marketing 2022 – How To Get It Right

Holiday Marketing 2022 – How To Get It Right

It’s the holiday season and normally that means it’s also one of the most potentially profitable times of the year for marketers… It still can be but, this year of all years, you need to calibrate your approach. People have less money to spend although some folk,...

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