Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Learn Anything…Including The Right Way To Use AI

Learn Anything…Including The Right Way To Use AI

What a week – we were snowed in and my city-raised dog discovered the joys of chasing snowballs while I rediscovered how important it is to be flexible. The snow is now melting but, as a consequence, I’m acquainted with the local farm shop (the only place we could...

Get tooled up for success

Get tooled up for success

Last week I talked about taking a fresh approach to your marketing, focusing on your branding. This week we’re going to take a look at all the new tools you can use to do things better in less time and with less effort, among other benefits, Some may not be new to you...

Change Your Biz, Change Your Life

Change Your Biz, Change Your Life

Over the past couple of weeks I’ve changed my entire life and moved to the country… And I can’t tell you how exhilarating and scary it’s been. Family reasons meant I had to do it that fast and it’s certainly been a shock to the system for this city girl but I think in...

Take These Courses in Digital Marketing For Nada!

Take These Courses in Digital Marketing For Nada!

Mahatma Gandhi said, ‘Live as if you were to die tomorrow. Learn as if you were to live forever.’ Great advice that I take to heart…and I hope you do too. To help you with that learning part, I’m going to focus today on great courses you can take to extend your online...

How To Get Loadsa Leads…And Convert Them!

How To Get Loadsa Leads…And Convert Them!

Leads. Another word you see all the time and one which translates, yet again, as people. People who may sign up to your list or come across you in another way. People you hope will buy your offers, promos and other stuff. People with whom you need to build a...

Build A List That Loves You…The Easy Way!

Build A List That Loves You…The Easy Way!

I promised you a bumper edition on list building so here we go… But before we dive in, I want to look at this from a different angle. Rather than looking at it from the same old position of building a list of subscribers and prospects, think about it instead as a way...

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