What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Change Your Life – These People Did

Change Your Life – These People Did

I promised to tell you more about my owl evening and I will as there’s a lesson in it for you. My daughter’s birthday treat this year was an owl experience at a conservation centre where we not only saw the most wonderful birds but contributed to their upkeep by being...

Go Low For High Profits

Go Low For High Profits

Everyone seems to be celebrating the holidays earlier this year… I received my first card yesterday, there are Christmas trees everywhere and I also attended the first 'switching on the lights' event complete with lots of wonderful stalls full of gifts to buy… Which...

Why Authenticity Wins…

Why Authenticity Wins…

Authenticity – it’s something I talk about a lot. That’s because it works, especially online where most people are anything but. People love authenticity and they respond to it… Which means they will trust and like you more for it… And therefore buy from you rather...

Explode Your Success With These Firecracker Freebies

Explode Your Success With These Firecracker Freebies

It’s Bonfire Night here in the UK when we light huge bonfires, let off fireworks and eat far too many toffee apples to celebrate the fact that Guy Fawkes and his fellow Gunpowder Plotters failed to blow up Parliament. While the merits of that are debatable, it gives...

Follow Your Dreams…Here’s How

Follow Your Dreams…Here’s How

Last night I was out for dinner with friends who are in the middle of renovating a house in Morocco where they intend to spend at least half their time working remotely. Every week, I read another friend’s Substack newsletter telling of her adventures living out of...

Think Evergreen For An Easier (And More Successful) Life…

Think Evergreen For An Easier (And More Successful) Life…

Last night I helped make someone’s dream come true. You see, I have a new friend called Ed who really, really wants to break into doing voice work. He was a journalist for many years but has always had this yearning…and he also happens to have a great voice… So I...

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