The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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How To Make AI Your New Best Buddy

How To Make AI Your New Best Buddy

I was talking to a copywriter yesterday and, of course, the conversation turned to AI. In answer to my asking whether he felt threatened by it, he said no. He serves a niche market of clients, writes in his own unique voice and is confident that AI can’t and won’t...

Celebrate & Succeed With These…

Celebrate & Succeed With These…

It’s July…we’re halfway through the year…with lots to celebrate including, for some of you, the 4th of July… So why not celebrate together with this smorgasbord of marketing goodies I’ve found for you from across cyberspace. Let’s start with this collection of 71...

Get the whole world to fall in love with what you do

Get the whole world to fall in love with what you do

Last week I talked about building a business you love. This week I’m talking about how to get your customers and audience to love you… So that they buy more, read more and just want more from you! Let’s start with some wise words on the subject from the online genius...

How To Love Your Life & Business

How To Love Your Life & Business

In one of the masterminds I belong to, a member recently posted something that struck a chord: ‘I’ve realised I’m not a coach. I’m an author.’ Yes, she’d turned her expertise into a book rather than a course or a coaching offering and was much happier for it… Not to...

Why you need to go on a dinosaur hunt…

Why you need to go on a dinosaur hunt…

Today I went on a dinosaur hunt. Not just any old dinosaur hunt but one in gorgeous woodland where volunteers created it by hiding model dinos in among the trees for everyone to enjoy. It made an already lovely walk so much more fun and is such a simple idea…but one...

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