Latest On The Blog
Let’S Get Engaged…
I was talking about engagement earlier this week and how vital it is, especially when many people are Zoomed out. Videos and webinars are all well and good but I totally understand Zoom fatigue as well as that sense of exhaustion that overcomes you at the thought of...
Succeed By Being More You…And Some People Who Did
Know what I hate? Mediocrity. And there’s a lot of it about. Along with way too much me-too marketing, much of it fuelled by the ‘follow me and you’ll be fab’ brigade. I don’t know if you’ve noticed but I spend my life encouraging you to be you – in other words, to...
How To Thrive In A Recession
Greetings from a hot and sunny London. I know – not what you expected to hear but it’s not all grey skies and umbrellas here in the land of Paddington Bear. What it is though, is a changed city post pandemic, as I’m sure everywhere is right now. People are not...
You Need A Plan…Here’s How To Get One
Sooooo… We’re more than halfway through the year. It’s the 4th of July tomorrow for those of you celebrating (have a great one!). How’s the online thing going? Still floundering around trying this, that and every other shiny new tactic/hack/pushbutton solution that’s...
Magic, Mentalism & Marketing
Persuasion… Voodoo trickery or scientific brain manipulation? Actually, it’s a little bit of both and it’s one thing you need to be able to do if you want people to buy from you. And you do want people to buy from you, right? Whether that’s products, services,...
This Is What People Want…
What do people want? The perennial question for a marketer or anyone running an online business. Or at least, it should be. Fashions and trends change, some niches and markets are evergreen and some are fleeting. I think it’s always best to start from the perspective...
