The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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Why Most Memberships Fail

Why Most Memberships Fail

This week I want to focus on membership sites. You keep hearing the same thing about them: "They don't work anymore." And I can see why people think that. Because a lot of them don't. But it's not the model that's broken. It's how they're being run. A few years ago,...

The Course Isn’t Dead. Yours Might Be.

The Course Isn’t Dead. Yours Might Be.

It's become very fashionable to say digital products are over. That you can't sell information anymore. That everything is free now so no one buys. I understand why people think that. There's more content out there than anyone could get through in a lifetime. Most...

The Attention War And How To Win It (For Free)

The Attention War And How To Win It (For Free)

This week we’re talking about the attention war online… And how you can win it without spending a dime. Right now there are people in offices in California whose entire job is to make sure you don't put your phone down. They’re not there to inform or entertain you but...

The Technique Behind 18M Page Reads (works on everything)

The Technique Behind 18M Page Reads (works on everything)

Wow – what a week! The 18M KU Code went live and within a few hours it was sitting at no. 1 on WarriorPlus. Which is lovely, obviously…. But it also made me want to share one of the secrets behind it. Because it doesn't just apply to Kindle books. It applies to every...

Why People Stop Reading Your Stuff (And What To Do About It)

Why People Stop Reading Your Stuff (And What To Do About It)

I want to talk about something that matters whether you're writing a book, a newsletter, a blog post or a sales email. Most people lose their readers in the first paragraph. Not because the content isn't good or it’s the wrong topic… But because the opening doesn't do...

Four Proven Ways To Make Money With AI

Four Proven Ways To Make Money With AI

This week, I’m doing something slightly different. Last Wednesday I sent you AI Cash Map - 55 ways to make money with AI, no tech skills needed. I hope you've had a read through. If you did what I suggested and put stars next to the ones that jumped out, you're...

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