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Make it once, sell it forever
Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...
These are fresh and free…
This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...
If nobody knows you exist…
I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...
The Habit Behind The Idea
One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...
If I had to build a list from scratch in 2026…
Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...
The Most Valuable Email You’ll Ever Send
Let’s talk about email lists. Not list building or lead magnets… Just lists. What they actually are and what makes them work. You see, the most valuable email you'll ever send probably isn't a sales email. It's an email that gets a reply. Think about what that tells...