by Amanda | Apr 8, 2018 | Weekend Takeaways
Last night I attended a friend’s birthday party and spent some time explaining to not one but two other guests how to get started online. Having run through the basics with one of them, he looked at me and said, ‘Yes, but what is a blog?’ Dumb question? Not at all....
by Amanda | Apr 3, 2018 | Marketing
In part 2 of my posts on Lessons From A Launch I’d like to talk a bit more about your offer – get that right and the rest is plain sailing. To be clear, by ‘offer’ I simply mean the product – whether it’s a course, package, service, software...
by Amanda | Apr 2, 2018 | Weekend Takeaways
Welcome to your Weekend Takeaways newsletter and a special welcome to anyone joining us through the Retirement Firesale launch. I promised you a case study of that launch in this newsletter so I whipped up a quick video for you as Part One of that. The firesale...
by Amanda | Mar 25, 2018 | Weekend Takeaways
I’ve been doing something I heartily recommend you do too… I’ve been having a long, hard think about where I want to take my business and, most importantly, how to simplify it so I am laser focused on what you really need. As a result of that, you’ll be seeing changes...
by Amanda | Mar 23, 2018 | Marketing
Many people make the mistake of creating a product, launching it and then letting it die. That may be because they have made some money out of it and are perfectly happy with that or, more often, the reverse. The thing flopped or didn’t do as well as they hoped...