by Amanda | Jan 26, 2020 | Weekend Takeaways
Some ideas to get your mind ticking this week because we’re going to take some content trends and figure out shortcuts for you so you can feed people with the stuff they want and need in half the time… Or even less… With around 10 x the impact if you use all my...
by Amanda | Jan 23, 2020 | Marketing
Hello and, following on from yesterday’s post, I wanted to talk to you today about authenticity. Now, yesterday you may remember I spoke about making things snackable, as in easily digestible. And that’s because attention spans are shorter. People...
by Amanda | Jan 22, 2020 | Marketing
I have some more thoughts for you today, and I’m multitasking because I’m also cooking supper here… So I decided to talk to you about things that are snackable. It’s not just because I’m in my kitchen. It’s because I’ve...
by Amanda | Jan 21, 2020 | Marketing
I wanted to talk to you today about something which afflicts a lot of people I come across. It’s one of those questions I hear over and over again, and that is, ‘Does it really work?’ Now, I entirely understand scepticism when it comes to something as nebulous...
by Amanda | Jan 19, 2020 | Weekend Takeaways
You know what I love? People who pronounce. You know the kind of folk I mean – those people who declare with very little attendant evidence that this or that is over/the brand new big thing/doesn’t work any more (but whatever they’re peddling does). My favourite...