Own The Racecourse…
There’s a saying that’s also great advice when it comes to anything online: ‘Own the racecourse.’ Algorithms come and go. Social media platforms make and change their own rules. The only way of making sure all of that affects you as little as possible is to have your...
Let’S Get Engaged…
I was talking about engagement earlier this week and how vital it is, especially when many people are Zoomed out. Videos and webinars are all well and good but I totally understand Zoom fatigue as well as that sense of exhaustion that overcomes you at the thought of...
Succeed By Being More You…And Some People Who Did
Know what I hate? Mediocrity. And there’s a lot of it about. Along with way too much me-too marketing, much of it fuelled by the ‘follow me and you’ll be fab’ brigade. I don’t know if you’ve noticed but I spend my life encouraging you to be you – in other words, to...