Today I want to focus on visual marketing because more and more it is what all of us – big brands included – are finding brings in the best results.
That, of course, includes Pinterest but let’s start by taking a look at why you need to be making your marketing more visual….45 reasons in fact:
https://blog.hubspot.com/marketing/visual-content-marketing-strategy
While this explains why online customers respond so well to this type of marketing:
And then there’s this excellent guide to 6 types of visual content you need to be using in your marketing:
https://neilpatel.com/blog/visual-content-you-need-to-use-in-your-marketing-campaign/
Social media is, as you know, the perfect place for a lot of visual content marketing and here are 9 great ideas on how to get more engagement with yours:
https://www.postplanner.com/blog/use-visual-content-in-your-social-media-strategy
While viral visual marketing is what we all hope to create – listen in to this podcast which teaches you 12 ways you can create visual content that gets shared like mad:
http://socialzoomfactor.com/12-visual-content-marketing-ideas-that-get-shared-like-mad/
Of course, you need tools to create that visual content and here is a nice collection with many of them available at absolutely no cost.
Some of these may be familiar to you but there are at least two I have never come across before:
https://mention.com/blog/visual-marketing/
With 54 more here – all for nada:
https://optinmonster.com/best-visual-content-creation-tools/
But simply churning out visual content without a plan is unlikely to yield great results so here is how to create your own visual content marketing plan:
https://thenextscoop.com/effective-visual-content-marketing-plan-for-your-business/
Bored of the usual stock photo sites? Check these out…none of which will cost you a bean:
https://blog.snappa.com/free-stock-photos/
My daughter has been at a hackathon this weekend (which is actually nothing to do with hacking and everything to do with coding!) so that inspired me to share this week’s TED talk with you…how all your devices can be hacked:
