Want to know the one huge thing I’ve noticed recently?
Lots of great people who hate sleazy marketing as much as me so they’re doing things differently.
I don’t know about you but I’m heartily sick of the bro marketing approach complete with ludicrous claims and insulting offers.
Insulting to your intelligence, that is.
You can absolutely run an ethical, real business and stay true to your values while making an excellent living.
In fact, I would go so far as to say it’s likely to be more profitable than the sleazefest approach.
Which is why I’m devoting this week’s newsletter to all things non-sleazy…
And we’re starting with this – the secret to non-sleazy sales and marketing:
Then there are these 9 strategies to help you upsell your customers in a non-sleazy way:
https://blog.hubspot.com/service/upselling
An absolutely brilliant piece on ethical marketing here along with real-world examples:
And 5 sleaze-free steps to sell anything here:
Wondering what constitutes ethical marketing?
Take a look at this:
https://www.masterclass.com/articles/ethical-marketing
If you have a course or other product you want to sell ethically – and successfully – this is for you:
https://www.creativewilderness.co.uk/how-to-sell-your-course-ethically-and-without-the-sleaze/
The overriding message here is that you don’t have to succumb to the sleaze tactics that I – and probably you – see all around. Not only that, you will be more successful if you don’t.
Your TED talk this week is on how to discover your authentic self at any age – watch it and then feed that into your non-sleazy marketing:
