Look Back To Look Forward

We’re nearly at the finish line for 2018 and we’ve been looking forward over the past couple of weeks at what is to come…

But let’s also look back at this year and what we can learn from it to move forward even more successfully in 2019.

And we can start with this look at how social media marketing changed in 2018, especially on Facebook and Twitter.

There are some excellent insights and tips here:

https://www.socialmediaexaminer.com/facebook-twitter-upheaval-how-social-media-marketing-changed-in-2018/

Is email marketing dead?

Of course not.

But that’s not what’s most interesting about  this next suggestion of mine because there are tons of useful links in it to all kinds of tutorials you cannot afford to miss including 11 reasons why your emails go into the spam box and how to make sure they don’t:

https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/

And if you’re still trying to get the hang of email marketing or have never tried it, check out this excellent beginner’s guide:

https://neilpatel.com/blog/beginners-guide-email-marketing/

While for the more advanced or intermediates, this is a great guide to email marketing best practices for 2019:

https://sendgrid.com/resource/2019-a-z-email-marketing-guide/

SEO is something that changes all the time…or at least, what works does.

Here’s your guide to what’s working now and through the coming year:

https://backlinko.com/seo-this-year

While here are some more advanced tips:

https://searchengineland.com/new-ways-to-approach-seo-in-2019-accountability-and-customer-experiences-309418

Your content marketing is closely linked to SEO so here are some tips on that to adopt right now and take forward:

https://searchenginewatch.com/2018/11/26/content-marketing-2019-strategy-tips/

With more great ideas here that apply especially to ecommerce:

https://www.practicalecommerce.com/5-tips-better-content-marketing-2019

Finally, how about some royalty free pics for nada that are especially tailored to marketing? Get them here:

https://unsplash.com/search/photos/marketing

We’ve been looking into the future a lot over the past few weeks so your TED talk is a fascinating one that looks at how you make decisions now that will affect your future self…and how maybe to make better ones: