Welcome to your Weekend Takeaways newsletter and a special welcome to anyone joining us through the Retirement Firesale launch.
I promised you a case study of that launch in this newsletter so I whipped up a quick video for you as Part One of that.
The firesale launched just over 24 hours ago so I thought the most useful thing I could do was update you each day with some quick thoughts. The video shares the foundations and I will build on those tomorrow.
I mention in the video how important it is to identify and craft your offer – here are some useful tips on doing that from the wonderful Chris Guillebeau:
https://www.copyblogger.com/irresistible-offers/
With some tips on refining that offer here:
https://www.copyblogger.com/lauren-pawell/
And even more great stuff on actually launching your offer:
https://www.copyblogger.com/first-digital-product/
You might also like to look at the famous 12 step foolproof sales letter template here:
https://www.businessknowhow.com/marketing/salestempl.htm
There are some excellent insights here from Nathalie Lussier on launching online courses:
https://nathalielussier.com/blog/online-business-ideas/launching-an-online-course
And Teachable’s own course on the topic offers some great tips:
http://blog.teachable.com/the-ultimate-guide-to-launching-your-online-course
If it’s a book you’re thinking of launching, here’s one writer’s 10k plan:
https://www.makealivingwriting.com/launching-an-e-book-a-peek-at-my-10k-earning-plan/
While you could do worse than emulate Steve Jobs – OK, some of these may seem like big ideas but there is a lot of wisdom here:
https://blog.kissmetrics.com/product-launch-strategies/
Some of the most successful products do not reinvent the wheel but offer a better version of it.
Others innovate and are also wildly successful. To help you with that innovation, here is your TED talk for this week:
I’ll be back with ongoing launch tips tomorrow.
