I love these strange days between Christmas and New Year.
It’s the time when we eat plates of strange leftover mixtures, watch endless reruns on TV (right now it’s West Side Story) and revel in the lack of pressure.
Or at least, I do. I hope you do too because that means it’s also the perfect time to use the What’s Your Story workbook I gave you to carry out possibly the most valuable exercise you can before the new year starts.
If you don’t already have it, you can download it at the link above.
Your story is not just the sum total of you and all your experience and knowledge, it’s also a reflection of how you think, believe and feel.
If you want to use the workbook to write your story without anything marketing in mind then that is absolutely fine.
In fact, it’s more than fine because I will be focusing a lot on writing this coming year and how you can do it for pleasure, profit and preferably both.
To show you how you can use your story for at least two and hopefully all three of those, I’m focusing today on ways to do just that.
Let’s start with email marketing which is a wonderful way to use story and this is a case study on how they increased engagement doing just that:
Wondering how to use story in email marketing?
Here’s a great guide to the basics:
With some more advanced techniques here (although anyone can use them):
And excellent examples here to inspire you:
Emails are, of course, not the only places you can use story – another really good use of story is in your courses and products.
Discover how here:
https://www.shiftelearning.com/blog/how-storytelling-can-improve-your-elearning-courses
You can also use story to supercharge your content with emotion:
In different formats:
https://issuu.com/blog/how-to-effectively-use-storytelling-in-content-marketing
And because you learn why it is so important here:
https://coschedule.com/blog/storytelling-and-content-marketing
I am releasing something tomorrow which is story-driven – my own templates for welcome emails and nurture sequences along with training so keep an eye out for that.
In the meantime, please do try the exercises in What’s Your Story if you haven’t done so already – they really will make a huge difference to your life and business in so many ways.
Your TED talk this week is fundamental not just to writing and story but to all creativity…how to stop languishing and find your flow:
