It’s a gloriously sunny holiday weekend here in London. People are basking in parks, drinking at pubs by the river or even – weird one this – shopping.
Now, I don’t know about you but there are things I would rather do on a lovely day than schlep round the shops. Many people, however love it as a day out and the reason they love it is the whole experience.
Admittedly we live in a capital city with some amazing shops but I think the same holds true all over the world.
People love to interact, to see new things, meet new people and discover new stuff. The most successful brands know this and push the whole experience thing, on and offline.
Underpinning that experience is the story that you communicate to your customers and it is, or should be, an integral part of your marketing as well as all your content, whether books, blog posts or sales messages.
Here’s what one of the most respected sites on the web, Copyblogger, has to say about story and marketing:
“Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.”
Here’s more where that came from on how to tell a remarkable marketing story:
https://www.copyblogger.com/remarkable-marketing-story/
With more great tips here:
https://www.copyblogger.com/marketing-stories/
And three marketing story types here to help you create yours:
http://sagelionmedia.com/3-marketing-story-types-to-help-sell-your-product/
If you’re still not convinced telling a great story leads to more sales, take a look at this infographic – in one example, an item on eBay got 64% more bids simply through the inclusion of a short story in the listing:
While this shows you how stories affect our brains…leading us to buy more:
https://www.fastcompany.com/3037539/why-a-good-story-is-the-most-important-thing-youll-ever-sell
Of course, you can also tell great stories in your products and books. I promised you more publishing resources this week and I firmly believe story lies at the heart of all great books, fiction and non-fiction…
So here’s a storytelling great on how to write a great story – do follow the links to other writers in the introduction, especially to the father of modern advertising, David Ogilvy:
https://www.brainpickings.org/2012/04/03/kurt-vonnegut-on-writing-stories/
Your TED talk this week is the fitting The Clues To A Great Story:
