Here is your slightly belated Weekend Takeaways and I think you’ll agree it was worth waiting for because this week we’re talking about that thing that everyone wants but few people really understand…
Yes, folks – it’s traffic!
Now, when I first started out online I used to hear the word ‘traffic’ and think instantly think of highways and vehicles zooming around.
I know…but it’s not so weird if you think about it because you do want the rush of traffic heading in one direction and that’s to your website and other platforms. Only instead of vehicles, think of the people in them.
I found the greatest shift in my marketing came when I thought of the individuals who I wanted to visit my site and my social media platforms. And once I had worked out exactly what kind of people I wanted, things really began to soar.
So before we even get on to ways to get more traffic, I want to start with how to identify the kind of traffic – or people – you want in the first place.
And that, for anyone who has ever taken a course of mine, is, as you know, where your target audience, or market, comes in.
Not sure what that is or how to define it?
Take a look at this:
And this:
https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-2/
Once you have followed the steps laid out in those resources, you can move on to attracting your newly identified target audience…even driving them…to your sites.
Let’s go back to Neil Patel for how to do that on social media so well that you can double your traffic:
https://neilpatel.com/blog/double-your-social-media-traffic/
Once you’ve mastered that, why not boost it by up to 850% as explained here:
https://louisem.com/154810/social-media-referral-traffic
Of course, you need to boost your engagement on social media to drive people from it to your sites and Instagram is a particularly tricky one due to the way it’s set up although it’s also one of the best platforms right now on which to build a huge audience.
Here’s how to do that and then how to drive that audience to your sites:
https://blog.bufferapp.com/instagram-growth
With 21 more tips here:
Now let’s widen your options beyond social media with these 27 suggestions:
https://backlinko.com/increase-website-traffic
With 35 more strategies here:
https://blog.newkajabi.com/how-to-drive-traffic-to-your-website-in-2018-35-strategies-that-work
And some YouTube specific tips here that really work:
https://devumi.com/2017/11/drive-youtube-traffic-to-your-website/
While the last word on that belongs to Neil Patel again as we opened with him – how to drive 1000 visitors a month to your site from YouTube:
https://neilpatel.com/blog/visits-youtube/
We’ve been talking about people as that fabled ‘traffic’ this week so what better than this as your TED talk – Simon Sinek and Start With Why:
