I’ve spent much of this week talking with someone who headed up not one but three of the biggest advertising agencies around as well as engaging in several entrepreneurial ventures.
Of course, I’ve been taking notes and will continue to do so as we’re working on a project together but it got me thinking about more of those fundamentals which include landing pages.
So what is a landing page? There’s a great definition here along with an excellent course on creating landing pages that convert…and all for nada.
As Oli, your teacher here, says:
“Never. Start. A. Marketing. Campaign. Without. A. Dedicated. Landing. Page.”
Get lots more from him and his expertise here:
https://thelandingpagecourse.com/
Once you’ve gone through that or even glanced at it, you’ll understand how vital a good landing page is and why you need at least one and preferably several.
Design is an essential element in a great landing page and examples always inspire so here are 19 of the best you need to see right now:
https://blog.hubspot.com/marketing/landing-page-examples-list
With 100 more here in case that’s not enough inspiration for you:
https://instapage.com/blog/landing-page-examples
While, of course, copy is another essential element. Here’s how to take a landing page from good to great from those masters of copy at Copyblogger and how important it is vs design:
https://www.copyblogger.com/great-landing-pages/
And just for good measure, let’s have Neil Patel’s take on the subject as he is the master of conversion:
https://neilpatel.com/blog/c-o-n-v-e-r-t-s/
So how do you build that landing page for zero spend?
Most page builders out there charge but there is an excellent WP pagebuilder called Elementor that doesn’t:
A theme that works well with Elementor and also is available for free is Phlox:
There are more theme options here which you can simply use on their own:
https://justfreethemes.com/themes/landing-page/
Finally, your TED talk this week is an inspiring one on the side hustle revolution and how we can all benefit from it:
