It’s your third and final instalment of genuinely great marketers with fantastic stuff to teach you…at least for now.
I hope you will bookmark or keep these so that you can turn to them when you’re tempted to believe some bright, shiny fake promise or yet another wannabe leaning on a hired Lambo.
Everyone I feature here is the real deal – someone who actually makes their living online (and a great one) in a legitimate, ethical way.
First up this week is Neal Schaffer, social media expert, keynote speaker and consultant to Fortune 50 companies as well as Grammy Award winners.
There’s nothing Neal doesn’t know about social media and influencer marketing so this from him on the opposite of evergreen content and what not to write about is unmissable:
As is this from his blog on how to create the perfect social media post:
Andrea Jones is known as a brilliant social media strategist and here she is on how to prepare your social media for the holidays – especially relevant right now:
I also love this from her Savvy Social podcast on the power of intuition marketing on Instagram:
Ann Smarty runs the highly respected SEOSmarty as well as numerous other sites and her viral content buzz course on…you guessed it, how to create viral content…is yours for absolutely nada at Udemy here:
https://www.udemy.com/course/viralcontentbuzz/
No series like this would be complete without mentioning Ryan Deiss and this from his DigitalMarketer blog on creating effective lead magnets is excellent:
As is this on retargeting ads:
Anything by Neil Patel is gold-dust and his real genius lies in making stuff simple – here’s his great beginner’s guide to email marketing:
And his brilliant tutorial on how he turned a 40k word content guide into well over 300k visitors and 8421 opt ins:
Chris Ducker and Pat Flynn are two more people I highly rate and here you get them both on why the world needs you:
While Chris here shares his secrets on how to make your book a bestseller and get reviews:
I’ll leave you with your TED talk on how you can help transform the internet into a place of trust:
