It’s been a strange and worrying week for many as Coronavirus has been declared a pandemic and countries put in place various measures.
Obviously, people are deeply concerned not just about their health but also their incomes and the two go hand in hand.
In this week’s newsletter, I’d like to share some ideas on best practices at this time, some ways to stay healthy working from home and some excellent resources you can get for nada and use to help boost your business at this time.
Let’s start with those best practices and I am sure it goes without saying that this is not a time to try to profit from what is an international tragedy. It’s also vital that you acknowledge and address what is happening rather than simply pretend it isn’t when communicating with your customers.
Whenever crises like this occur, those seen to be genuinely helping others through their businesses will be the ones who ultimately benefit in terms of increased goodwill and trust.
If there is something you can do to that effect, say by putting together an offer or giveaway that will help people get through this better then by all means do so.
My yoga teacher, for example, has put on a free ten minute online stretching session each day for those working from home. She is also offering all her classes online rather than in person and at a very reasonable rate.
If there is some way you can translate what is usually an offline offering into an online one in this way then you will ultimately benefit in the long term because you add another income stream to your business.
You can utilise services such as Facebook livestreams, YouTube, Skype, Voxer and Zoom to reach people like this if you are not already doing so.
While yoga is excellent for those working from home, there are plenty of other tips and options to keep you healthy.
I especially like the advice given here because it is particularly applicable:
There are also some nice self-care tips here:
And if you do fancy trying out yoga or are already an afficionado, Sarah Beth has routines for everyone, including a 10 minute seated morning stretch:
https://www.youtube.com/user/SarahBethShow/videos
Books are another great tool for health, self-care and learning new skills that can add to your income. Audio books have become increasingly popular as they are so portable and here are some rights where you can download them for nada:
Loyal Books has thousands of books to download in different categories, all in the public domain and supplied with synopses:
If you want a recently published book then you can get one for nada with the trial here:
Learn Out Loud has a mix of free and paid stuff, all of which is educational:
http://www.learnoutloud.com/Free-Audio-Video
And on the subject of learning, you can learn how to create and product your own podcast here for absolutely nada…an essential skill taught by one of the best in the business:
https://www.eofire.com/free-podcast-course/
Now is a good time to refresh your graphics or ads and possibly even create some – you can do all that using these tools:
https://www.hongkiat.com/blog/tools-to-design-creative-ads/
Content will also be more important than ever as people have more time to consume yours. Create it easily and effortlessly using these tools:
https://www.wordstream.com/blog/ws/2014/07/28/free-content-marketing-tools
And communicate that content along with those helpful messages using these email marketing tools:
https://www.hongkiat.com/blog/email-marketing-tools-resources/
Your TED talk this week is Jonathan Sacks on facing the future together without fear:
