This week I’ve been coaching someone who has a book coming out later in the year and wants to launch it with maximum impact. This is a book about pitching and the author used to run one of the biggest advertising agencies in the world which you would think might make...
It’s a long weekend here in the UK as we have May Bank Holiday. Now, I don’t know about where you are but that’s a cue for every DIY store and garden centre in the nation to unleash a swarm of discounts and ads. Being the hardened marketer that I am (!), I have...
I attended a book launch the other day which broke all the conventions. For one thing, it was actually fun. For another, there was no one glass of warm white wine (as is the norm) but free-flowing, excellent vintage stuff. Best of all was the author – a distinguished...
Hey there and a very Happy Easter! Today my daughter can finally stop sniffing round all the kitchen cupboards hunting down her Easter eggs…and I can do the same. I love this time of year because, whether you celebrate Easter or not, there is a sense of hope and life...
I’m writing this as I nearly always do, cup of coffee at my side on a Sunday morning, collating all the information I gathered for you during the week. I like to do it this way because it means what I send out is as fresh as possible but occasionally things do change...
You know that Spring has definitely sprung in the UK when two big sporting fixtures appear on the calendar, both taking place this weekend. Yesterday was the Grand National steeplechase (my horse came second :-() and today it’s the turn of the Oxford-Cambridge boat...
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