I’m typing this for you today with a bruised and battered finger because I took my dog mantrailing and got a little tangled up. Mantrailing is great training for dogs like mine (rescue, super bright and super anxious) because it teaches focus. It’s basically how...
So much to tell you this week as I’ve been deep in creation mode… And one of the things I’ve created for you is this post which comes in two parts (Part Two next week). These are my very best free resources for you – the tools and guides I use too and that you can use...
Earlier today, I talked to you about story selling and in this week’s newsletter I’m giving you resources to help you use this invaluable skill in all areas of your marketing. Let me start with something I learned the hard way… People don’t buy information. They buy...
We’re coming to the end of a long holiday weekend here in the UK complete with VE Day celebrations… And I’ve missed it all thanks to a nasty bug that’s laid me low. Not so low, however, that I couldn’t write your newsletter and this week we’re talking about something...
Let’s face it… Good copy is the rocket fuel behind every great online business. Emails. Sales pages. Landing pages. Ads. Even your social posts. If your copy doesn’t connect, it won’t convert. But here’s the good news – you don’t have to be a natural...
It’s the end of the long Easter holiday weekend here in the UK and I hope yours has been great whether you celebrate Easter or not. There are lambs in the fields all around me, daffodils and tulips are springing up everywhere… So I decided that, at this time of...
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