What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


Try Something New & Take A Step Closer To Your Dreams

This week I passed my archery course and experienced the uplifting buzz you get when you master something new. I know that every week you are bombarded with the new and shiny in IM but I decided in this Weekend Takeaway to find some resources that focus on new stuff...

How Tiny Tweaks Can Bring Big Results

Yesterday I was up bright and early for my archery course which was excellent…and taught me that simply tweaking my technique in tiny ways meant I hit the gold far more often. If you’d like to hit the gold more in your marketing, the good news is that applying tiny...

Your Problems Solved As I Dip Into My Virtual Postbag

It’s a gloriously sunny Sunday here in London and I’m sipping my first coffee as I’m thinking of how to solve problems. Your problems. The questions that have popped up in my virtual postbag. So I’ve taken the most common ones and found solutions for them which I’m...

Work-Life Balance & How To Achieve It As An Entrepreneur

It’s Shakespeare’s birthday weekend here in London – and, of course, elsewhere – so after I’ve written this newsletter I’m taking my daughter down to the South Bank to take part in the celebrations… Which means that even on a Sunday I’m juggling work and family...

How To Become Apptastic…For Free!

I’m writing you this from sunny (sometimes) Copenhagen where we are staying with Per who runs a successful software business. One of his current projects is a restaurant app and it got me to thinking how much I have used apps on this trip… From checking in to buying...

Targeting For Success…And More Sales!

I am writing you this from an archery field where I am helping out with the big opening shoot of the season… I’m in charge of the raffle! But we have been practising all week so the theme for your newsletter was obvious: targeting. Before we get to your resources, why...

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