What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

Latest On The Blog


How Tiny Tweaks Can Bring Big Results

Yesterday I was up bright and early for my archery course which was excellent…and taught me that simply tweaking my technique in tiny ways meant I hit the gold far more often. If you’d like to hit the gold more in your marketing, the good news is that applying tiny...

Your Problems Solved As I Dip Into My Virtual Postbag

It’s a gloriously sunny Sunday here in London and I’m sipping my first coffee as I’m thinking of how to solve problems. Your problems. The questions that have popped up in my virtual postbag. So I’ve taken the most common ones and found solutions for them which I’m...

Work-Life Balance & How To Achieve It As An Entrepreneur

It’s Shakespeare’s birthday weekend here in London – and, of course, elsewhere – so after I’ve written this newsletter I’m taking my daughter down to the South Bank to take part in the celebrations… Which means that even on a Sunday I’m juggling work and family...

How To Become Apptastic…For Free!

I’m writing you this from sunny (sometimes) Copenhagen where we are staying with Per who runs a successful software business. One of his current projects is a restaurant app and it got me to thinking how much I have used apps on this trip… From checking in to buying...

Targeting For Success…And More Sales!

I am writing you this from an archery field where I am helping out with the big opening shoot of the season… I’m in charge of the raffle! But we have been practising all week so the theme for your newsletter was obvious: targeting. Before we get to your resources, why...

Pick From This Platter Of Freebie Delights…And Profit!

Sometimes your Weekend Takeaways have a theme… Sometimes I simply offer you a smorgasbord of freebie delights. This week we’re taking the smorgasbord approach so you can dip into whatever takes your fancy! First up are these gorgeous PSD website templates, yours for...

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