What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


Archery Lessons Applied To Marketing…And Yet More Freebies!

I spent my birthday shooting arrows through the pouring rain, taking part in our archery club championships and from this I learned several lessons I can share with you: Take each shot as it comes and forget about the last one, especially if it didn’t hit the target...

It’s My Birthday So Join In…Get Your Gifts Here!

It’s my birthday this week and traditionally I send out the odd surprise freebie or three so keep an eye on your inbox…you might also like to check beneath your TED video below for your first little gift 🙂 And, of course, I pack them into your Weekend Takeaways with...

Convert More To Make More…Simple Isn’t It?

September is looming…along with that back to school feeling… So let’s make it the most magnificent September ever for you! I’m working on something right now which is all about increasing your conversions…because without conversions your business is dead in the water....

Try Something New & Win Your Own Gold!

The Rio Olympics end today and so many of the athletes who did better than they expected credit a change of approach… Whether that’s a new training regime, a new coach or a new mindset – it works. And in that spirit I’ve been looking around finding fresh inspiration...

How To Get It Right From The Start…Or Tweak When It Goes Wrong

I’m writing you this from the depths of the countryside where I have been longer than I intended helping a friend with their marketing. Why has this taken so long? Because they were given the wrong advice by a so-called consultancy who were effectively simply milking...

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