What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

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Plugins, Podcasts And Passion To Drive Your Success!

It’s so hot here in London we had to run away yesterday evening for a couple of hours’ wild swimming in the Thames! Before you think I’ve gone nuts or was splashing about near the Houses of Parliament (dangerous), we headed out upstream to where the river runs past...

Branding & Rebranding To Get More Customers

I’m just back from a few days away combining business with pleasure… Yes, I know some people say you should never do that but it works for me! For some of the time I was advising on a total rebranding involving an overhaul of their social media marketing among the...

Become An Email Hero…By Emulating The Email Masters

An especially big welcome if you’re joining us from The Inbox Files launch – it’s lovely to have you here! With that in mind, I’m focusing this week on email marketing as it is one area of marketing we all need to not only master but stay on top of as it evolves… And...

Claim Your Independence With These Fab Free Resources

This week I’m writing your Weekend Takeaways from the great British seaside where it is seasonally chilly and everyone wears rain jackets to the beach but we carry on regardless… As it’s the Fourth of July tomorrow (and a very happy one if you’re celebrating!), I...

How To Achieve The Impossible…In So Many Ways!

As the old saying goes, we live in interesting times. This week may have been unsettling, especially here in the UK, but life and business goes on… And here are this week’s goodies to help you make the best of both! First up is this excellent guide from Hubspot on how...

Love, Freebies and a Kissathon

Today there is a World Record Kissathon in London for peace and unity. I thought I would infuse today’s newsletter with that same loving spirit and bring you a bunch of unashamed freebies to enhance your life and business! Let’s kick off with this excellent selection...

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