The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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The traffic you’re missing…(and how to fix it today)

The traffic you’re missing…(and how to fix it today)

Let me start by saying something that might ruffle a few feathers… Most people don’t have a traffic problem. They have a direction problem. They’re creating and posting like crazy but with no system, no strategy and no idea how today’s effort turns into tomorrow’s...

10 Free Traffic Moves Worth Stealing

10 Free Traffic Moves Worth Stealing

This week, we’re talking traffic - the kind that doesn’t cost a penny but still gets results. Especially as I’m gearing up to launch ChatGPT Traffic Stack (you’ll be the first to know when it’s going live), I thought it’d be fun (and useful) to share 10 solid...

Five Smart Ways To Use AI In Your Marketing

Five Smart Ways To Use AI In Your Marketing

Whether you’re brand new to ChatGPT or already deep into prompt stacks courtesy of ChatGPT Cash Stack… I wanted to give you some practical ways to use AI in your marketing that actually work (and don’t feel like a gimmick). Because if you’re just using ChatGPT to...

Turn Free Into Paid In 7 Minutes

Turn Free Into Paid In 7 Minutes

Earlier today, I sketched out a new product in 7 minutes flat using content I already had… and in this week’s newsletter, I want to help you do the same. Because here's the thing… You don’t need more ideas. You need better containers for them. Most people treat...

The Digital Marketing Treasure Chest Part Three

The Digital Marketing Treasure Chest Part Three

Happy official summertime (at least here in the UK) and welcome to the third and final part of the Digital Marketing Treasure Chest – the tools and resources I like to use, all in one place. These cover all aspects of online marketing – some are paid, most are not –...

The Digital Marketing Treasure Chest – Part Two

The Digital Marketing Treasure Chest – Part Two

I’m typing this for you today with a bruised and battered finger because I took my dog mantrailing and got a little tangled up. Mantrailing is great training for dogs like mine (rescue, super bright and super anxious) because it teaches focus. It’s basically how...

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