What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


This One Shift Makes Selling Easier

This One Shift Makes Selling Easier

This time of year always feels a bit different, doesn’t it? Not just because of the holidays, but because there’s this subtle, collective shift in how we think, feel, buy and create. And if you’re someone who makes and sells digital products, that shift matters more...

Why Timing Beats Tactics (especially now)

Why Timing Beats Tactics (especially now)

Every year, there’s a moment when sales just start moving. You’ll notice it because messages land more easily, buyers click faster and even a small promo suddenly performs like a launch. That moment isn’t luck - it’s timing. In my last post, we talked about how...

Your Fastest-Earning Window Starts Now

Your Fastest-Earning Window Starts Now

Every November, I see the same thing happen… Some marketers and creators start coasting, telling themselves it’s too close to Christmas while others quietly pull in a year’s worth of profit in just eight weeks. The difference? One understands how people buy when...

How To Make Your Freebie Convert (Even If It’s A Flop)

How To Make Your Freebie Convert (Even If It’s A Flop)

This week, on the back of the launch of AI Freebie Forge, we’re talking about how to make sure your freebie converts. Every high-converting freebie - from printables to checklists to guides - taps into one of three invisible triggers: Curiosity - the itch to know...

Freebies That Failed (And 10 Tools That Fixed Them)

Freebies That Failed (And 10 Tools That Fixed Them)

I’ve created more freebies than I can count. Many of them failed. Not because the content was bad…but because they were built wrong. I spent weeks designing beautiful PDFs, hit publish, watched the downloads roll in…and then nothing. No buyers or buzz… Just inbox...

How To Choose The Perfect Platform For You

How To Choose The Perfect Platform For You

One of my coaching students asked me something this week that I hear over and over again: "Which platform is the best for me to set up my new business?" It’s a brilliant question because it gets to the heart of what so many creators, coaches and digital entrepreneurs...

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