Not selling? Do this…

You wrote the sales page. It didn't sell. So you changed the headline. Still nothing. You dropped the price, added a bonus and tried swapping the button colour. A week later you've rewritten most of the page and you've made enough to buy a couple of cappuccinos. I've...

Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

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Brighten Up Your Life & Your Business With These Fabulous Freebies

It’s raining here in London so I’m brightening your day and mine with some fabulous finds this week – a digital smorgasbord of no cost delights. There should be something here for everyone so let’s start with this excellent course to add to your skillset as well as...

How To Make Money Being You

I’m writing you this in front of the Wimbledon Men’s final. No, I haven’t taken my laptop down there (that would raise a few eyebrows!) but I like working to the thud of tennis balls in the background and the odd cheer. I also like seeing people who are supremely good...

Let’s Get Visual For Amazing Marketing Results

It occurred to me this week that I talk about London a lot in my emails to you but never actually share any pics so this week I’ve posted up some of my favourite shots which you can find beneath this post. That thought came out of all the visual marketing I’ve done...

How To Network Your Way To Success

I was talking to a friend and colleague the other day about a book launch I attended this week at which I did some excellent networking… Not by slamming my card into people’s hands or selling myself left, right and centre  but simply by talking and, most importantly,...

How To Build A Real Business Without Spending A Dime

After the hottest June day in the UK for 40 years, my mind is truly blown. Luckily for you, cooler weather has returned so I can share the goodies I found while sweating over a scorching laptop… And the biggest thought I had was that it is so important to remind you...

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