What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


How Anyone Can Succeed. Yes, Even You. Especially You.

I sometimes mention particular people to you in my emails who have succeeded online and off, often against the odds. I usually tell you a bit of their personal story so that you can be inspired into also succeeding…in your own way. In this week’s Takeaways, I want to...

How To Design Your Way To More Sales

Yesterday I went to an exhibition on graphic design and how it has been applied through the years to brand, rebrand and sell. Design is a vital element of your business when applied to so many areas – your site, your logo, your products, the images you post on social...

How To Become An Online Coach Or Consultant…The Easy Way!

Funny how some days works out… I headed off this afternoon to attend a Wellbeing fair at the farm where my daughter volunteers… And ended up outlining the branding and social media strategy for one of the speakers there as well as giving her the structure for the book...

Your Most Burning Questions Answered

Some weeks we have a theme, others we have a smorgasbord of things I think will interest, help and/or inspire you. This week is a smorgasbord week and we’re focusing on those issues or questions that come up time and again for you. Let’s kick off with a question that...

How & Why Emotion Makes People Buy

This week I attended a trade show where one of the panel discussions was on trends and how relevant they are now to consumers. What came out of that discussion is very useful for you as a marketer because the opinions were mixed… Yes, people do still buy because of...

Go Smaller To Get Bigger When It Comes To Success

So many of us get stuck in a rut when it comes to IM and there is no bigger rut than IM itself. Let me explain… It’s all too easy to imagine that the only way to succeed is to stick to the IM niche itself when it comes to product creation or affiliate marketing but...

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