Not selling? Do this…

You wrote the sales page. It didn't sell. So you changed the headline. Still nothing. You dropped the price, added a bonus and tried swapping the button colour. A week later you've rewritten most of the page and you've made enough to buy a couple of cappuccinos. I've...

Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

Latest On The Blog


How Anyone Can Succeed. Yes, Even You. Especially You.

I sometimes mention particular people to you in my emails who have succeeded online and off, often against the odds. I usually tell you a bit of their personal story so that you can be inspired into also succeeding…in your own way. In this week’s Takeaways, I want to...

How To Design Your Way To More Sales

Yesterday I went to an exhibition on graphic design and how it has been applied through the years to brand, rebrand and sell. Design is a vital element of your business when applied to so many areas – your site, your logo, your products, the images you post on social...

How To Become An Online Coach Or Consultant…The Easy Way!

Funny how some days works out… I headed off this afternoon to attend a Wellbeing fair at the farm where my daughter volunteers… And ended up outlining the branding and social media strategy for one of the speakers there as well as giving her the structure for the book...

Your Most Burning Questions Answered

Some weeks we have a theme, others we have a smorgasbord of things I think will interest, help and/or inspire you. This week is a smorgasbord week and we’re focusing on those issues or questions that come up time and again for you. Let’s kick off with a question that...

How & Why Emotion Makes People Buy

This week I attended a trade show where one of the panel discussions was on trends and how relevant they are now to consumers. What came out of that discussion is very useful for you as a marketer because the opinions were mixed… Yes, people do still buy because of...

Go Smaller To Get Bigger When It Comes To Success

So many of us get stuck in a rut when it comes to IM and there is no bigger rut than IM itself. Let me explain… It’s all too easy to imagine that the only way to succeed is to stick to the IM niche itself when it comes to product creation or affiliate marketing but...

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