What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

Latest On The Blog


10 Traffic Sources You’re Probably Ignoring

10 Traffic Sources You’re Probably Ignoring

Let's talk about traffic for a minute.  Most of us are stuck in a tiny, familiar box when it comes to getting eyeballs on our stuff.  We think: "Okay, I'll post on social media, maybe run some ads if I have budget, and... uh... hope for...

I used to hate selling…

I used to hate selling…

Don’t tell anyone but I used to hate selling. Not because I didn't believe in my work -  I just thought selling meant being pushy. Like you had to talk someone into buying something they didn't really want. So I played it safe. I made good stuff, put it out there...

Make it last…

Make it last…

Most of what I see around newsletters right now is focused on growth. How fast to grow… Which platform to use…. How often to send… How to land sponsors… And so on. All of that matters, to a point. But after watching a lot of newsletters come and go, and after running...

Most Digital Products Won’t Survive 2026

Most Digital Products Won’t Survive 2026

If you’ve been feeling a little uneasy about digital products lately, you’re not imagining it. Things are changing. The old model - create one big product, polish it endlessly, then hope it sells - is losing its edge. Not because people have stopped buying digital...

Don’t Waste Your Time On This…

Don’t Waste Your Time On This…

Last week I showed you how I use AI to spot what stops people from buying. This week I want to show you what most people get wrong before they even start looking. It's not that most people don't research. It's that they research the wrong questions. And if you don’t...

What I’m actually paying attention to in 2026

What I’m actually paying attention to in 2026

Most people don’t fail to make it online because they don’t try. They fail because they keep doing things that look sensible and don’t lead anywhere. They post…add a few tools…set things up… And then wonder why nothing changes. What’s changing in 2026 isn’t the...

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