Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

People Don’t Buy What They Can’t Find

This week I want to talk about one of the biggest problems people have which is getting found online. Not because your product isn't good enough or your copy is terrible… But because the people who would happily buy it have no idea it exists. They're out there right...

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How To Make Your Freebie Convert (Even If It’s A Flop)

How To Make Your Freebie Convert (Even If It’s A Flop)

This week, on the back of the launch of AI Freebie Forge, we’re talking about how to make sure your freebie converts. Every high-converting freebie - from printables to checklists to guides - taps into one of three invisible triggers: Curiosity - the itch to know...

Freebies That Failed (And 10 Tools That Fixed Them)

Freebies That Failed (And 10 Tools That Fixed Them)

I’ve created more freebies than I can count. Many of them failed. Not because the content was bad…but because they were built wrong. I spent weeks designing beautiful PDFs, hit publish, watched the downloads roll in…and then nothing. No buyers or buzz… Just inbox...

How To Choose The Perfect Platform For You

How To Choose The Perfect Platform For You

One of my coaching students asked me something this week that I hear over and over again: "Which platform is the best for me to set up my new business?" It’s a brilliant question because it gets to the heart of what so many creators, coaches and digital entrepreneurs...

For when you just can’t…

For when you just can’t…

If life’s feeling hard right now, I get it. As I write this, my dog has been frighteningly ill for more than 24 hours. I’ve barely slept, my brain’s foggy and typing’s still a struggle thanks to my broken hand.But maybe your version of this looks different. Maybe...

The 3-Word Headline Trick That Doubled My Clicks

The 3-Word Headline Trick That Doubled My Clicks

This week we’re talking titles – something that can make all the difference to people opening your emails and consuming your content so that they buy. I read an article recently that broke down the strategy of  one highly successful online entrepreneur who brings...

Seven (Free) Things You Really Need

Seven (Free) Things You Really Need

This week, I'm shifting the format slightly. Instead of a massive list, I'm sharing seven deeply impactful resources. Each one is a tool or concept I'm personally using right now to work smarter, not harder. Here we go… 1. The Second Brain Template for Content...

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