Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

Latest On The Blog


How To Build Your Own High-Converting Site

How To Build Your Own High-Converting Site

Well…it’s been another interesting week. And I would like to end it on a positive note for you by delivering on my promise to show you how to create a site that works brilliantly for you in 2020 and way beyond. Why is this so important? Because your site is just...

Why Owning Your Racecourse Is Absolutely Vital Online

Why Owning Your Racecourse Is Absolutely Vital Online

I have spent this weekend revamping one of my most important websites and I wanted to focus this week on why it is so crucial that you not only have your own site  but that you keep it fresh and optimised so it converts for you. Have you ever heard the phrase,...

Get Richer, Happier And Better…For Free!

Get Richer, Happier And Better…For Free!

Sometimes I teach or have a theme to my posts… Other times I simply find every wonderful out there you can grab for nada that will help you, your business or both. This is one of those weeks so let’s just dive into the good stuff. Bored with the same old stock image...

Don’t Make This Mistake…

Don’t Make This Mistake…

We all make mistakes. Some of mine have been spectacular. I like to share those with you so you can learn from them and hopefully avoid tripping up in the same way. Take my domain name debacle – and not just a domain but a product too. Now, I make reasonable checks as...

A Licence To Print Money?

A Licence To Print Money?

Last week we talked content, niches and what people really want right now… This week I’m going to lift the lid on something you absolutely, definitely should consider creating right now and that’s… Printables. I’ve mentioned these before in the context of creating...

How To Get Social In A Time Of Social Distancing

How To Get Social In A Time Of Social Distancing

Checked your screen time recently? Mine is certainly up and so is everyone else’s thanks to the pandemic but one interesting side effect of that is how much more time people are spending on social media. As a marketer, you should be paying attention to this and...

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