Latest On The Blog
I used to hate selling…
Don’t tell anyone but I used to hate selling. Not because I didn't believe in my work - I just thought selling meant being pushy. Like you had to talk someone into buying something they didn't really want. So I played it safe. I made good stuff, put it out there...
Make it last…
Most of what I see around newsletters right now is focused on growth. How fast to grow… Which platform to use…. How often to send… How to land sponsors… And so on. All of that matters, to a point. But after watching a lot of newsletters come and go, and after running...
Most Digital Products Won’t Survive 2026
If you’ve been feeling a little uneasy about digital products lately, you’re not imagining it. Things are changing. The old model - create one big product, polish it endlessly, then hope it sells - is losing its edge. Not because people have stopped buying digital...
Don’t Waste Your Time On This…
Last week I showed you how I use AI to spot what stops people from buying. This week I want to show you what most people get wrong before they even start looking. It's not that most people don't research. It's that they research the wrong questions. And if you don’t...
What I’m actually paying attention to in 2026
Most people don’t fail to make it online because they don’t try. They fail because they keep doing things that look sensible and don’t lead anywhere. They post…add a few tools…set things up… And then wonder why nothing changes. What’s changing in 2026 isn’t the...
Who you need to be in 2026
As we edge closer to 2026, I’ve been thinking about something that matters far more than goal-setting. Not what you want to do next year. But who you need to be for those goals to actually happen. I read something recently from Peter Sage that stuck with me. This time...