What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Go Evergreen For The Win

Go Evergreen For The Win

You see it all the time – the new, the shiny, the flashy… And boy, is it seductive. Unlike the cool, calm evergreen stuff that just keeps on working with perhaps the odd minor tweak here and there. IMO, evergreen is way sexier… It lasts longer. It’s a firmer...

Let’s bust a few online marketing myths…

Let’s bust a few online marketing myths…

This week I’m in myth-busting mode. Like you, I hear the same old BS time after time online. This week, I’m calling some of it out. Let’s start with that perennial myth: you need a Big List. Nope. You need an engaged list…one that loves you and what you do so they...

Launch It Like A Badass

Launch It Like A Badass

Finally…the sun is shining on the UK! It’s been a dismal summer so far and I was so happy to see it that I’ve been on a six-mile hike today with some friends to the best tearoom I know. Yes, I’m so British I walk miles for tea and cake. And I can tell you it was worth...

Seven Success Stories For You To Emulate

Seven Success Stories For You To Emulate

In my last post I talked about how having the right mindset is crucial to your success and gave you some resources to help you develop that. Today, we’re diving into the success stories of seven incredible online entrepreneurs who started from scratch and made it big....

It’s All In Your Mind…

It’s All In Your Mind…

Today, I want to talk about something incredibly important that often gets overlooked in the hustle and bustle of building a successful online business: mindset You might have the best strategies, the perfect marketing plan, and the hottest products, but without the...

The Best AI Tools For You…

The Best AI Tools For You…

Today, we're diving into how you can use AI to make your writing and marketing efforts easier and more effective. You may have heard of some of these tools already as I use many of them in my teaching and some may be new to you…but they're all highly effective! I’ve...

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