The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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How To Build A Big, Engaged Email List

How To Build A Big, Engaged Email List

This week, we're diving into the art of building an email list that's not just big, but buzzing with engagement. Because let's face it, a list filled with engaged subscribers is way more valuable than one full of people who don’t even open your emails, never mind read...

Thrive With A Tiny Tribe

Thrive With A Tiny Tribe

Today, we're diving into something close to my heart: achieving big dreams with a small audience. Trust me, it's not only possible - it's incredibly rewarding. And let’s start with a myth buster…whisper it…size doesn't always matter! You don't need a huge audience to...

It’s Mother’s Day – Enjoy These Gifts…

It’s Mother’s Day – Enjoy These Gifts…

It’s Mother’s Day here in the UK so I’m going to spoil you…because everyone has, or as in my case had, a mother and sharing the love is the best way to celebrate anything. I’ve been ferreting around to find you some cool new stuff that won’t cost you a bean along with...

It’s All In The Title…

It’s All In The Title…

What’s the first thing to catch your eye when you see a book or an article or even a magazine cover? The title. If it’s a good title, it will get you to read the actual book, article or whatever. If it’s a great one, you’ll dive in there without another thought....

Why Love = Money

Why Love = Money

There’s an old saying… ‘Do what you love and the money will follow.’ But if you decide that what you do IS love…then I can promise you that even more money will follow. Relationships/romance is one of the biggest evergreen markets and for good reason. We humans were...

What’s Working On TikTok Right Now

What’s Working On TikTok Right Now

I’ve been creating and implementing promo campaigns on various social platforms in the past couple of weeks and I thought it would be useful for you to share what’s working right now from my personal experience along with relevant resources. First, let’s take a look...

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