Make it once, sell it forever

Years ago I spent months writing a book that barely sold. Around the same time, almost as an afterthought, I put together a short guide and sold it over and over without ever touching it again. I know which one taught me the bigger lesson. That little guide was my...

These are fresh and free…

This week, I’m talking tools. When you’re starting out in internet marketing, the tool costs can add up fast. One minute you are signing up for a "free trial," and the next, your credit card is crying. Even experienced marketers can end up overcommitted when it comes...

If nobody knows you exist…

I was thinking this week about why some people get noticed online while others, every bit as talented, don't. It's rarely because they're better. It's because they're easier to find. I learned that the hard way. You can write the best book in the world or create a...

The Habit Behind The Idea

One of the questions I've been asked most since this morning is: "Where did the idea for Book Bingo come from?" The honest answer is that it wasn't really an idea at all. It was a habit. For years, probably without even realising it, I found myself asking the same...

If I had to build a list from scratch in 2026…

Last week I wrote about why the money isn't really in the list. It's in the relationship you have with the people on it. But that raises an obvious question... What if you don't have much of a list yet? Or what if your list has gone a bit stale and you'd like to build...

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Why you need a side hustle…

Why you need a side hustle…

Side hustles…multiple streams of income… Whatever you want to call them, it’s the way to go now. Or in fact, any time because it gives you options and more freedom while conversely ensuring more security. If one stream dries up, you’re not left high and, well, dry....

How To Turn Everything Into Audio…And Why You Should

How To Turn Everything Into Audio…And Why You Should

Hola! The sun has made a rare appearance, the sky is blue…and boy, have I got a newsletter for you 😊 Today we’re talking all things audio, including how to turn your articles, newsletters, ebooks and even yourself into something people can listen to… As well as why...

How To Captivate People With Your Words

How To Captivate People With Your Words

You follow the advice and build a list. Wonderful. You (hopefully) have a welcoming sequence telling your new subscriber a bit about you and what they’ll be getting from you. That could include a newsletter like this. It might not. You could simply send out a series...

Boy, do I have some goodies for you!

Boy, do I have some goodies for you!

Hello and a big, warm welcome to you if you’re joining us from 4-Hour Profit Engine…my new course all about building a list and an entire business with newsletters… And in true meta fashion, here’s your weekly newsletter from me! As regular readers will know, I change...

Build A List That Loves You…

Build A List That Loves You…

It’s a cold, rainy holiday Monday (of course) and I’m sitting here with a cat on each side and a dog at my feet, writing this for you. You know what? It’s one of the highlights of my week. When I was a kid, I was sent to boarding school. My mother was a widow and had...

The Very Best Products To Create

The Very Best Products To Create

I launched something new today and yet again that question came up… How on earth do you know what to create and sell? I know if you’ve not yet created your first digital product it can seem daunting but this does remain the backbone of my business and my favourite way...

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