The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Don’t Die In Draft Mode

There’s a form of procrastination that looks incredibly productive. Researching...Planning...Tweaking...Reworking...Watching one more YouTube video...Making another version...Waiting until things calm down...Waiting until you feel more confident...Waiting until you...

A Third Of The Year Has Gone…

Do you know what month it is? Not literally. Of course you know what month it is. I mean…do you know what month it is? We're nearly a third of the way through 2026. And for a lot of people, the goals they set in January are exactly where they left them. Untouched. You...

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How To Turn Everything Into Audio…And Why You Should

How To Turn Everything Into Audio…And Why You Should

Hola! The sun has made a rare appearance, the sky is blue…and boy, have I got a newsletter for you 😊 Today we’re talking all things audio, including how to turn your articles, newsletters, ebooks and even yourself into something people can listen to… As well as why...

How To Captivate People With Your Words

How To Captivate People With Your Words

You follow the advice and build a list. Wonderful. You (hopefully) have a welcoming sequence telling your new subscriber a bit about you and what they’ll be getting from you. That could include a newsletter like this. It might not. You could simply send out a series...

Boy, do I have some goodies for you!

Boy, do I have some goodies for you!

Hello and a big, warm welcome to you if you’re joining us from 4-Hour Profit Engine…my new course all about building a list and an entire business with newsletters… And in true meta fashion, here’s your weekly newsletter from me! As regular readers will know, I change...

Build A List That Loves You…

Build A List That Loves You…

It’s a cold, rainy holiday Monday (of course) and I’m sitting here with a cat on each side and a dog at my feet, writing this for you. You know what? It’s one of the highlights of my week. When I was a kid, I was sent to boarding school. My mother was a widow and had...

The Very Best Products To Create

The Very Best Products To Create

I launched something new today and yet again that question came up… How on earth do you know what to create and sell? I know if you’ve not yet created your first digital product it can seem daunting but this does remain the backbone of my business and my favourite way...

Here’s Gold For You…

Here’s Gold For You…

I’ve just returned from a glorious dog walk across the buttercup meadows… There are so many this year it is literally a field of gold! And there’s gold for you, too, in this week’s newsletter with even more goodies to grab, use and enjoy for absolutely nada. Let’s...

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