What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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Learn from the best…for free!

Learn from the best…for free!

Last week I talked about some of the real gurus out there for you to learn from and follow and gave you links to some of their best resources. This week, I’m going more in-depth with just three brilliant marketers from whom you can learn a lot… For absolutely nada....

The Real Secrets Of Success

The Real Secrets Of Success

Don’t know about you but every day my inbox is bombarded by gurutastic types who pretend they know what they’re talking about. Mostly, they don’t. Rather than paying attention to them, I prefer to listen to the people who prove themselves by their results. I’m talking...

How To Find That Perfect Niche

How To Find That Perfect Niche

Ah…the niche question. Never mind how you pronounce it (I say neesh, you say nitch)…how do you pin down the right one(s) in the first place? Your niche, if you don’t know, is the market segment you choose as the focus of your business. You can have more than one...

Do more, make more – here’s how

Do more, make more – here’s how

Today I’m planning my projects over winter. I have two books to write (one with a January 31 deadline), three courses to create and all the other stuff I do in between such as promos, workshops, acting as a charity trustee and board director etc etc Sounds like a lot?...

Fabulous new stuff for you…

Fabulous new stuff for you…

It’s getting colder, the leaves are falling… Even the sheep in the field outside my window look a little chilly. But you know what? I love this time of year and I look on it as a time of renewal, even more so than spring. Why? Because as the weather turns and we...

Turn Your Creativity Into Cash

Turn Your Creativity Into Cash

Creativity is often seen as somehow fluffy or not directly related to profit…whereas, in fact, it’s the bedrock of my business and almost every other one I can think of… As it should be of yours. Let’s get one thing clear – creativity comes in many forms. It’s the...

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