What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

You’re probably ignoring this traffic source…

This week, I’ve been taking another look at YouTube… Not as somewhere to become a “creator” or build a massive channel. And definitely not as somewhere you need to sit in front of a camera every day but as a source of free traffic. Because YouTube has something most...

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The Digital Marketing Treasure Chest Part Three

The Digital Marketing Treasure Chest Part Three

Happy official summertime (at least here in the UK) and welcome to the third and final part of the Digital Marketing Treasure Chest – the tools and resources I like to use, all in one place. These cover all aspects of online marketing – some are paid, most are not –...

The Digital Marketing Treasure Chest – Part Two

The Digital Marketing Treasure Chest – Part Two

I’m typing this for you today with a bruised and battered finger because I took my dog mantrailing and got a little tangled up. Mantrailing is great training for dogs like mine (rescue, super bright and super anxious) because it teaches focus. It’s basically how...

The Digital Marketing Treasure Chest – Part One

The Digital Marketing Treasure Chest – Part One

So much to tell you this week as I’ve been deep in creation mode… And one of the things I’ve created for you is this post which comes in two parts (Part Two next week). These are my very best free resources for you – the tools and guides I use too and that you can use...

The #1 Thing You’re Probably Not Doing Right

The #1 Thing You’re Probably Not Doing Right

Earlier today, I talked to you about story selling and in this week’s newsletter I’m giving you resources to help you use this invaluable skill in all areas of your marketing. Let me start with something I learned the hard way… People don’t buy information. They buy...

What’s Really Working Now In Online Marketing (And What’s Not)

What’s Really Working Now In Online Marketing (And What’s Not)

We’re coming to the end of a long holiday weekend here in the UK complete with VE Day celebrations… And I’ve missed it all thanks to a nasty bug that’s laid me low. Not so low, however, that I couldn’t write your newsletter and this week we’re talking about something...

Write Better, Faster, Smarter…So You Sell More

Write Better, Faster, Smarter…So You Sell More

Let’s face it… Good copy is the rocket fuel behind every great online business. Emails. Sales pages. Landing pages. Ads. Even your social posts. If your copy doesn't connect, it won't convert. But here’s the good news - you don’t have to be a natural born writer...

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