In Case of Emergency…

We had a huge storm yesterday and the power went off around lunchtime. More than 24 hours later, we're still waiting for it to come back on. Which means no proper internet, no working at my desk and no chance of getting my usual post out on time… But here it is,...

What a difference a day makes…

I've been thinking about how much you can actually accomplish in a day. Quite a lot, as it happens. Especially now that we have so many wonderful tools at our fingertips. You could finally finish that project you've had sitting on your hard drive for months. Create...

Who needs social media anyway?

I've been reading some really interesting stuff lately about selling without using social media. And I think this is important because I know plenty of people who absolutely hate it. They don't want to make videos of themselves, spend hours on Facebook or worry about...

AI Grew Up While We Weren’t Looking

Do you remember when most people thought AI was basically a machine for writing slightly dodgy blog posts? It really wasn’t that long ago. I remember when ChatGPT first appeared and the conversation was almost entirely about what it could write. Articles. Emails....

You are the niche…

Last week I wrote about using YouTube to build an audience but there's a question that comes before deciding where you're going to find that audience… What are you actually going to talk to them about? This is where we're usually told to “pick a niche”, which tends to...

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What You Can Learn From Markets

Today we have a good friend coming to stay on her way to one of the biggest antique markets in the UK and that got me thinking… You see, we’ve often helped my friend with her market stall, especially after she lost her husband to cancer. We’ve stalled out (technical...

Why You Should Be Careful What You ‘Like’ On Facebook…

It's been a full-on weekend and it's not over yet! Yesterday we had our annual high street event to promote local businesses (I wrote about that in my course The Edge) and today it's our annual street party, a charity event with local businesses participating. You've...

Why You Need A Platform

This week I’ve been coaching someone who has a book coming out later in the year and wants to launch it with maximum impact. This is a book about pitching and the author used to run one of the biggest advertising agencies in the world which you would think might make...

What You Can Learn From DIY Stores

It’s a long weekend here in the UK as we have May Bank Holiday. Now, I don’t know about where you are but that’s a cue for every DIY store and garden centre in the nation to unleash a swarm of discounts and ads. Being the hardened marketer that I am (!), I have...

Is FBA For You? And The Power Of Introversion…

I attended a book launch the other day which broke all the conventions. For one thing, it was actually fun. For another, there was no one glass of warm white wine (as is the norm) but free-flowing, excellent vintage stuff. Best of all was the author – a distinguished...

Living Your Legend…And Easter Treats!!

Hey there and a very Happy Easter! Today my daughter can finally stop sniffing round all the kitchen cupboards hunting down her Easter eggs…and I can do the same. I love this time of year because, whether you celebrate Easter or not, there is a sense of hope and life...

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