The Most Valuable Email You’ll Ever Send

Let’s talk about email lists. Not list building or lead magnets… Just lists. What they actually are and what makes them work. You see, the most valuable email you'll ever send probably isn't a sales email. It's an email that gets a reply. Think about what that tells...

What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

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Fabulous Freebies From The REAL Marketing Gurus

When it comes to things marketing, it’s important to pay attention to the right people so I thought this week I would focus on some of the real experts out there… Not some of those self-styled gurus (although the people I have chosen certainly deserve that moniker...

Freebies To Help You Focus

Hey there and a very Happy New Year to you if I haven’t had a chance to say it before! We’re coming to the end of the holiday period (back to school Tuesday) and so I organised for my daughter’s class to meet up at the gorgeous Natural History Museum skating rink...

Get Ready For 2014 With Freebies Galore!

So here we are, in the dog days of 2013…or staring at the shiny light that is the coming year. It all depends on how you want to look at it. I have a good feeling about the coming year and I’m not just saying that. There seems to be more hope and optimism about which...

Something Special for the Season

In the midst of all the hustle and bustle at this time of year, here is your special Seasonal Weekend Takeaways to bring a few moments of insight, ah ha moments and hopefully joy! You can digest these with your coffee/egg nog/alka seltzer and use them as an excuse to...

How To Sell More By Doing Less

Hey there from my very seasonal sitting room! Today we decorated our tree (once I’d spent the traditional three hours hunting for the fairy lights) and I am now typing this out for you with a glass of my homemade mulled elderberry cordial to hand. Yup – can’t get more...

Why Selling Is Not A Dirty Word

This week I was going to carry on with our Social Media series but I received an email the other day that made me see red. Having the flu may not have helped keep my temperature down but this brought up an issue we really need to address if you are to succeed in this...

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Yay - you're in!

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