The Most Valuable Email You’ll Ever Send

Let’s talk about email lists. Not list building or lead magnets… Just lists. What they actually are and what makes them work. You see, the most valuable email you'll ever send probably isn't a sales email. It's an email that gets a reply. Think about what that tells...

What I’d Do If I Was Starting From Scratch Today

A question I get asked surprisingly often is this: "If you had to start over from scratch today, what would you do?" Yep, today. Or at a pinch, this week. The answer might surprise you. First, I wouldn't spend six months trying to choose the perfect business model....

The Read-Through Effect

Why the end of your last thing is already selling your next one This week I want to start with a question… When was the last time you finished something - a book, a course, a video, an email - and immediately wanted more? Not because you were left with a cliffhanger...

Stop Starting Over

A lot of people online are stuck in permanent launch mode. They come up with a shiny new thing, there’s a big push and then…silence. Then they start all over again from scratch. And honestly - the problem isn't what they've created. It's the fact it doesn't connect to...

The Unglamorous Truth About Passive Income

Passive income…the Holy Grail for most people… And I read something about it this week that got me thinking. Someone was talking about the kind of passive income where a digital product just sits there making money while you're doing other things. And the comments...

Latest On The Blog


Spring Clean Your Business & Your Marketing Mindset!

You know that Spring has definitely sprung in the UK when two big sporting fixtures appear on the calendar, both taking place this weekend. Yesterday was the Grand National steeplechase (my horse came second :-() and today it’s the turn of the Oxford-Cambridge boat...

Mother’s Day Marvels For Marketers

It’s Mother’s Day here in the UK and I’ve been spoiled rotten – fabulous lunch, gorgeous necklace my daughter bought with pocket money she’d saved up…the works. I certainly did better than the guy I overheard walking past us as we ate saying anxiously into his phone:...

What It Takes To Work For Yourself…And Other Freebies

Every week when I sit down to write Weekend Takeaways I try to think of all of you - by that I mean I aim to come up with suggestions that will span the wide variety of online and offline interests you represent. Of course, not everything I recommend will be of use to...

How To Make $5000 in 20 Minutes…And More!

It’s early morning here in London and I’m listening to the birds singing in our garden as I type this. Moments like this remind me why I love working for myself – I choose my hours, my place of work and even my coffee beans. Yes, I might be at my desk way before...

How To Become An Authority (And Profit)

The sun is shining down on London town and I am just back from a glorious day out in the riverside town of Richmond, only slightly marred by the presence of what felt like thousands of rugby fans gathered for the England-Wales match. Yep, this important fixture had...

Aim High Ticket!

This week I’m looking at how your habits play a large part in determining whether or not you will succeed in your business. And yes, I am talking about those little everyday things such as all that creative clutter you have on your desk (guilty!) as well as much...

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